重棉家纺——被爱的幸福
客户:重棉集团
行业:家纺
服务:全案策划-品牌定位-品牌故事-核心价值-广告语-卖点提炼
行业:家纺
服务:全案策划-品牌定位-品牌故事-核心价值-广告语-卖点提炼
项目背景:
毋庸置疑,在那个物资短缺和品牌服务欠缺的年代里,供销社为社会民生做出了重要贡献。供销社就是“国字号” ,就是金字招牌,就是品质的代言,人们信赖供销社,供销社也从未辜负国民的信赖。正是在这样的环境中,诞生了西南花纱布公司,后来的四川棉麻烟供应站以及今天的重棉家纺。虽然供销社的名头换了,但重棉家纺依然继承了供销社的民生使命、优良传统和品质基因,为做好国民好棉被而继续奋进。
解决方案:
一辈子
一辈子的执着于坚守,一辈子的热爱
一辈子的无怨无悔,一辈子的美好物语
重棉家纺,用一辈人的时间沉淀下来的信赖
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